Pollaris is an independent political research and electoral intelligence firm. We run large-scale surveys, forecast seat-level outcomes, and build the voter intelligence that decides campaigns — constituency by constituency, across every state in India.
We sit at the intersection of large-sample field research, granular constituency data, and domain expertise on India's political economy. Our clients are parties, candidates, political strategists, media houses, and corporate affairs teams who need to see the ground the way it actually is — not the way it is being narrated.
Every assembly cycle, hundreds of contests are decided by margins smaller than a single village's turnout. Knowing which margin is yours — and why — is the entire game.
Pollaris Analytics was built to serve one purpose: to replace political guesswork with measurement. We combine CATI operations at scale, seasoned field investigators, historical electoral data going back four cycles, and analytics that read caste, community, candidate strength, and anti-incumbency as structured signals rather than anecdote.
We publish nothing. Our work is commissioned, confidential, and calibrated to decisions — seat selection, ticket distribution, coalition arithmetic, ad spend allocation, booth-level resource deployment. When we deliver a seat call, it carries a confidence tier and a rationale. When we deliver a perception study, it names the narrative that moves the margin.
No retainer-driven narrative. Our methodology is insulated from the client's preferred conclusion.
Past-vote normalization, demographic weighting, and multi-wave tracking are standard — not optional add-ons.
We work at constituency, ward, and booth level — because that is where elections actually happen.
Client deliverables are tagged, watermarked, and never redeployed. Your intelligence stays your intelligence.
Our capabilities span the full decision lifecycle of a political client: the ground survey that tests a hypothesis, the forecast that validates a strategy, the dashboard that operationalises it, and the communication audit that keeps it alive through the campaign.
The core of our work. Large-sample CATI operations, in-person ground surveys, multi-wave tracking, and constituency-level seat projections — calibrated with past-vote recall, demographic weighting, and on-ground validation. We do not report raw sample; we report a defended view.
Large-scale computer-assisted telephone interviewing across state and parliamentary constituencies, with strict sampling frames, stratified demographic quotas, and response validation protocols.
Constituency-by-constituency seat calls with confidence tiering, rebel-impact modelling, and scenario projections. Delivered as structured workbooks with candidate-level rationale.
Pre-poll, mid-campaign, and exit polling with party-wise vote share, incumbent approval, and issue salience. Also synthesis of multiple public polls into a calibrated final projection.
Investigator teams deployed across selected constituencies for qualitative reconnaissance, booth-level interviews, and validation of telephonic survey signals.
Continuous multi-wave tracking from nomination day to polling day — measuring shift velocity on issues, candidates, and coalition sentiment in real time.
Turnaround polls within 48–72 hours on breaking campaign events — candidate swaps, manifesto launches, controversies, and ground incidents.
Primary survey data is only one layer. Our analytical practice reads voter rolls, caste composition, historical election data, candidate profiles, and coalition arithmetic as independent structured signals — each one capable of overturning the sample if misread.
Constituency-wise deletion and addition analysis under Special Intensive Revision. We flag seats where roll changes alter the competitive arithmetic and classify flip-risk tiers.
Ward-level and AC-level caste mapping merged with historical election results to model how community consolidation patterns shape vote distribution.
Profile analysis of declared, likely, and potential candidates — including rebel-candidate impact modelling, vote-cutter scenarios, and cross-split simulations.
Four-cycle trendlines by constituency, booth-level polarity studies, turnout elasticity, and Form 20 reconstruction for granular vote-pattern analysis.
Structured measurement of sitting-MLA sentiment, performance satisfaction, and replacement intent — with drivers isolated to issue, personality, or coalition fatigue.
Transfer-efficiency modelling across alliance partners, seat-share negotiation support, and scenario projection under different alliance configurations.
Research without activation is academic. We translate findings into campaign-ready strategy — perception studies that name the right narrative, communication audits that test it, and end-to-end campaign planning that turns the intelligence into votes on polling day.
Leader-specific perception diagnostics covering trust, credibility, relatability, and issue-ownership — at constituency, state, or national scale.
Testing of core campaign messages, slogans, and attack lines on target cohorts — with A/B evaluation and demographic resonance mapping.
Full-cycle campaign planning, pitch decks for leadership, daily war-room briefings, media monitoring, and decision memos for the candidate's core team.
Bios, introduction decks, narrative frameworks, and social-creative scoping designed to establish or reposition a candidate within their constituency.
Multi-lingual WhatsApp campaign copywriting (Hindi, Hinglish, Punjabi Gurmukhi, Tamil, Bengali, Gujarati), drip sequencing, and broadcast calendar management.
Rapid-response positioning for adverse events, opposition attack neutralisation, and narrative repair — supported by ground validation of message penetration.
We build the data infrastructure that lets a campaign team move from insight to action without waiting for the next analyst call. Interactive dashboards, contact databases, and structured data products — all delivered with documentation and training.
Interactive dashboards merging demographics, historical results, current survey data, and candidate profiles — navigable by district, segment, or theme.
Ward, AC, and PC-level elector data — structured, deduplicated, and geocoded for booth-level targeting and campaign resource allocation.
Comprehensive ward-councillor, MLA, and MP contact databases across Indian states — continuously updated through scraping and field validation.
Multilingual transcription of field recordings (Hindi, Tamil, Bengali, Gujarati, Punjabi, Marathi) with structured theme coding for qualitative analytics.
Polling-station level booth data extraction, structuring, and longitudinal merging — enabling micro-level turnout and shift analysis.
Standardised constituency report templates in Excel and Word — scalable to 300+ seats with consistent formatting, auto-generated charts, and version control.
Our research infrastructure is built for political scale, which makes it exceptionally capable for commercial and public-policy clients. We deliver consumer, policy, and brand studies with the same sampling rigour and regional depth that serves our electoral work.
Nationally and regionally representative consumer studies — brand tracking, concept testing, pricing research, and purchase-intent measurement across rural and urban cohorts.
Welfare scheme reach studies, citizen satisfaction audits, and policy-reception research for government clients, multilaterals, and think tanks.
Stakeholder perception research for corporates operating in politically sensitive sectors — with issue-mapping, risk signalling, and strategic recommendation.
Subscription-based regional sentiment trackers for clients who need ongoing pulse data without a bespoke engagement.
Every Pollaris engagement moves through the same four-stage discipline. The sequence does not vary; only the depth scales with the brief.
Define the decision the research has to answer, identify the competitive universe, and fix the sampling frame — constituency, segment, demographic weights, and wave schedule.
Deploy the chosen instruments — CATI, in-person, or hybrid — with trained investigators, quality-control call-backs, and translation protocols for each regional language.
Weight for demographic representativeness, past-vote recall adjustment, refusal-bias correction, and incumbent visibility. Raw sample is never the final view.
Issue a defended, confidence-tiered forecast. Every seat call, every vote-share number, carries its rationale and the range in which we will be surprised.
We do not do research to produce reports. We do research to produce better decisions — at the moment a candidate, a party, or a strategist has to stake something on what the ground is actually saying.
Active operations across 15+ states. Standing field infrastructure in the high-frequency electoral geographies; rapid-deploy teams for the rest.
India's electoral calendar does not rest. A state assembly, a parliamentary bypoll, a municipal cycle — somewhere, a serious contest is always weeks away. We have built our field infrastructure around that reality: investigator networks in the Hindi belt, south and east coastal states, the Northeast, and the frontier states — all with resident coordinators and standing quality-assurance protocols.
Active or recent engagements include seat-level forecasting across Tamil Nadu 2026, West Bengal 2026, Kerala 2026, Assam 2026, Gujarat 2026, Punjab 2027 scenario modelling, Uttar Pradesh Form 20 reconstruction, and councillor database development across thirteen states.
A serious political research firm earns its retainer on the calls it gets right when everyone else is getting them wrong. That is the standard we hold ourselves to — and it shapes everything about how we work.
State-level vote share is a headline; it does not tell you which seats you win. Our work is built, priced, and delivered at the constituency level because that is where the mandate is actually decided.
Every seat call we issue carries an explicit confidence band — Safe, Favoured, Lean, Toss-up. We tell you which numbers to bet on and which to revisit next week. No one-number theatre.
Our dashboards and workbooks carry the underlying data because strategists, not just analysts, read our work. But the briefing itself is one page — the decision, the rationale, the risk.
We run 300-seat operations without losing constituency-level rigour. Every report is hand-reviewed before it leaves the firm; nothing ships on automated template alone.
Every deliverable is watermarked to the client, never resold or syndicated, and every researcher operates under NDA. Your strategic intelligence belongs to your war room.
We have shipped constituency-level seat calls inside seven days of nomination lists and rapid-response polls inside 48 hours. Political time is non-negotiable; we build to it.
We brief every prospective client directly — no junior-team handoffs, no assembly-line qualification. Send a short note about the cycle, the state, and the question you need answered. We'll respond within one business day.